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TRAI TV Advertisement Regulation 2012 - Will This Make Our TV Viewing Experience Better? Finally TRAI has issued Standards of Quality of Serice ( Duration of Advertisements in TV Channels ) Regulations, 2012. We generally berate TRAI for not doing anything but these are really good, common sense regulations with TV Viewer in mind. Duration of advertisements in TV channels. No broadcaster shall carry in its broadcast of a programme, advertisements exceeding twelve minutes in a clock hour and any shortfall of advertisement duration in any clock hour shall not be carried over. The advertisements in the clock hour shall include all types of advertisements including advertisements promoting the channel(s) of the broadcaster. Explanation: The clock hour shall commence from 00.00 of the hour and end at 00.60 of that hour (example: 14.00 to 15.00 hours). In case of live broadcast of a sporting event, the advertisements shall be carried only during the breaks in the sporting action. The time gap between end of one advertisement session and the commencement of next advertisement session shall not be less than fifteen minutes. Provided that in case of broadcast of a film or movie the time gap between end of one advertisement session and the commencement of the next advertisement session shall not be less than thirty minutes. Provided further that nothing contained in this sub-regulation shall apply in case of live broadcast of a sporting event. Every broadcaster shall ensure that the advertisements carried in its channels are only full-screen advertisements and there shall be no part-screen or drop-down advertisement. Every broadcaster shall ensure that the audio level of the advertisements carried in its channel shall not be higher than the audio level of the programs being broadcast in that channel. But Broadcasters it seems are in no mood to follow the above. Broadcasters Cry Foul Over Trai’s Ad Regulations >> http://www.livemint....r-Tra.html?h=A1 STANDARDS OF QUALITY OF SERVICE (DURATION OF ADVERTISEMENTS IN TELEVISION CHANNELS) REGULATIONS, 2012 (15 OF 2012).pdf