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savramesh

'number Portability Will Benefit In New Markets' - Idea Cellular

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Indian Express

Tuesday , Jun 02, 2009 at 2128 hrs IST

New Delhi:

Speaking on the sidelines of a press conference to promote the upcoming IIFA awards, Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular in a short conversation with IndianExpress.com tells, how Mobile number portability (MNP) on mobile phones will be both a challenge as well an opportunity for the service providers including Idea.

Talking about the impact of Number Portability on Idea Cellular, Shrivastava said, like any other company, the new regulatory provision of ‘number portability’ will be a challenge in the existing markets for all the service providers including Idea.

But, Shrivastava sounded positive about the impact of the measure on the new markets as he asserted, “In the new markets Idea will benefit from the number portability.”

Talking about the growth prospects for the company, in the already saturated telecom market, Shrivastava stated that the penetration in the rural markets is way behind the national penetration which stands in the range of 35 percent. “In the rural markets, the penetration of the mobile phones, industry wise, is still in single digits, which leaves us with enough scope for an impressive growth in future,” Shrivastava opined.

"Even in markets like Chennai where we (cellular operators) have a hundred percent penetration, the introduction of value added services spreads an impressive canvass for our company to grow,” Shrivastava clarifies.

Terming the Network and the pricing competitiveness as the hallmarks of Idea Cellular, Shrivastava feels it is the emotional connection of the brand with its millions of customers which separates it from the rest of the service providers.

Edited by savramesh

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way to go idea...!!

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i may switch to idea from rgsm when mnp is on, is this a good idea ? ;)

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^^^

What about !dea's tariffs? are they competitive? I think not, maybe i am wrong....

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And who knows when MNP will really come.... The minister now said October whereas in this forum, and according to some news reports, it was said that Chennai and Kolkata will get MNP first in the country by September... Will it really come????

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ALL THAT GLITTERS IS NOT GOLD.

And if I am right ramesh, even Idea is a new operator in Tamil Nadu. So dont expect the smoothest of rides. If I were to choose I would still stick on to RGSM, because of the value they offer in terms of schemes etc. Moreover I have not used Idea. I prefer a known "devil"(RGSM) rather than an unknown "angel"(IDEA)

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ALL THAT GLITTERS IS NOT GOLD.

And if I am right ramesh, even Idea is a new operator in Tamil Nadu. So dont expect the smoothest of rides. If I were to choose I would still stick on to RGSM, because of the value they offer in terms of schemes etc. Moreover I have not used Idea. I prefer a known "devil"(RGSM) rather than an unknown "angel"(IDEA)

why u r fearing of unknown things. try new operator network is doesnt require too much investmest

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as my usage is less (<200 a month) i dont mind trying a new network. also my mobile usage locations are south tamilnadu, trivandrum and palakkad only.

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Idea has one of the best plans in gujarat for postpaid customers...

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