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Arun

Reliance Infocomm launches SMS 1234 services

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DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai February 12, 2004

Reliance Infocomm has announced the launch of SMS based information service, "1234 SMS service" for Reliance IndiaMobile (RIM) customers. Using 1234 services customers will get access to latest information on a range of topics such as News, Entertainment, Lifestyle and Local Information. Over 40 such services will be offered initially.

Customers can send keyword based SMS request from their RIM handsets to 1234 and receive the relevant information in return. These value-added services will be available to all RIM customers and can be used through the SMS functionality of RIM handsets. The service is available for all post paid and prepaid users.

Even though this service is designed specifically for non-Java enabled RIM handsets, it can be accessed from all RIM handsets. Customers with Java enabled handsets will be able to access all these services and much more from R World suite of data applications in a more interactive and intuitive fashion.

"The SMS based 1234 services is an attractive alternative for customers who cannot access R World as their handsets are not Java enabled. They will be able to access most of the text-based applications available on R World through SMS route using this service. This facility will also greatly help RIM Prepaid customers opting for Motorola C131 handsets, which are not Java enabled," said Mr. SP Shukla, President - Wireless Products and Services, Reliance Infocomm Ltd.

Some of the services offered now include Cricket, News, Jokes, Yoga Tips, TV Channel Schedules, Restaurants, Flight Schedule and Astrology among other interesting topics.

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