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Big Bazaar To Launch MVNO


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#16 vvinayakpai

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Posted 13 January 2010 - 10:07 AM

On the face of it, it might feel good that you can call 3-4 opperators for free!!!!!!!!!

But at the end of the day it is one operator and multi brands operating under the main umbrella of Tata

#17 ::Hitesh::

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Posted 13 January 2010 - 10:12 AM

^^^
that way u r right !
But even brands are different, users are more comparing other operator.

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#18 ravi_patent

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Posted 13 January 2010 - 12:48 PM

there is another risk..assume virgin and docomo to ask
more rolyalty for use of the brands..tata may be in trouble..i cant really figure out y tata docomo with major tata share holding is promoting " Docomo" brand undermining their own brand..do they fear that Tata brand has become synonimous with cheap, 3rd rate network in public minds

#19 ::Hitesh::

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Posted 14 January 2010 - 12:30 AM

^^^
NTT DOCOMO is one of the biggest operator of Japan,
May be TATA have taken GSM technology from DoCoMo, and invested less to enter into GSM.

Edited by hitesh123, 14 January 2010 - 12:38 AM.

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#20 savramesh

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Posted 13 February 2010 - 10:21 AM

Tata Teleservices, Future Group tie up for new GSM brand

New brand, T24, to tap the loyal customer base of the Kishore Biyani firm.

Telecom service provider Tata Teleservices Ltd (TTSL) today entered into a franchisee agreement with retail giant Future Group to offer GSM mobile telephony services under a new brand T24.

TTSL will launch GSM operations under the new brand shortly, starting with South India, and would have a pan-India presence this year itself. However, the details of the tariff plan are yet to be worked out.

“This is a franchise model. Under the partnership, Future Group will sell TTSL GSM connections under the brand name T24 to customers in its retail outlets,” TTSL Managing Director Anil Sardana said.

For TTSL, this is the second franchisee deal, as it has a similar agreement with Virgin Group, wherein it offers mobile services under Virgin brand targeting the youth.

TTSL, which offers GSM services in 15 telecom circles in the country under the brand DoCoMo, is exploring the concept of retailer-telco partnership with T24 launch. By partnering with Future Group, TTSL hopes to grow its customer base.

“This is a unique marketing alliance between retailer and telecom operator. The service is only available to Future Group consumers. The starter-kit for T24 will be available from Future Group stores,” Sardana said.

With a tagline of ‘Shop more, talk more and Talk more Shop More’, the mobile GSM service will work like a loyalty programme, wherein a customer of Future Group will get some talk time when he shops at Future Group and vice versa.


“Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Future Group CEO Kishore Biyani said.

TTSL has added about three million customers last month, taking its total subscriber base to 60 million by January-end. This would push the company to the fifth from its current sixth position in the mobile market.

Supporting Trai’s move to kickstart the process for 4G mobile telephony, Sardana said it would help India to come out with high-end services in line with the advanced countries.

“About 23 operators will be launching 4G by 2010. The 3G was launched in 2001 and we are already nine years behind. It should not happen in 4G,” he said. Sardana supported the auctioning of 3G spectrum at an appropriate time.

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#21 kesav

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Posted 13 February 2010 - 12:38 PM

Dear Admins,
Please move this topic to forum "TATA Indicom - TATA Docomo - Virgin Mobile" and change the title of the forum to "TATA Indicom - TATA Docomo - Virgin Mobile - T24"

#22 keanu_reeves

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Posted 15 February 2010 - 06:20 PM

http://www.medianama...to-launch-t-24/


Kishore Biyani owned Future Group is not launching an MVNO afterall – it has entered into a franchisee agreement with Tata Teleservices to launch Talk 24 (or T-24) soon with the tagline ‘Shop More, Talk More.

Tata Indicom already has a similar franchisee agreement with Virgin Mobile, which offers both GSM and CDMA connections as well as data modems. Tata Teleservices also has a tie up with Japanese telco DoCoMo for joint venture Tata DoCoMo, another GSM operator. While Tata & Sons owns the Virgin Mobile brand in India and is paying an undisclosed royalty fee for it, the Tata Teleservices spokesperson said that the Talk-24 brand will be shared with the Future Group.

What will be new? Details are unavailable but it does sound unique: the two groups have hit on a concept of exchanging shopping benefits and talk time. At the launch, Kishore Biyani, Chief Executive Officer of Future Group has said that customers will get shopping benefits for talking, and talk-time benefits each time they shop. Business Line calls it a loyalty program.

Just imagine the size and nature of this project – integrating two huge and widely differing databases and billing systems! The Tata Teleservices spokesperson told MediaNama that the two firms will jointly work on integrating the billing systems but nothing has begun as the company has only signed the agreement. Future Group gave the same answer: “We have just launched the brand today…more operational details will be shared after some days.” So it appears we will have to reign in our curiosity for now.

T-24 will be a GSM service and will begin roll out of its SIM cards shortly, starting with southern India; and plans to have a pan-India presence by the end of the year. Future Group will begin selling Tata Indicom GSM connections under the T-24 brand name at all its retail outlets – Pantaloons, Big Bazaar, eZone, FutureBazaar.com, Central malls, Food Bazaar, Fashion Station, Depot (books and music) and Shoe Factory. In all, there are over 1000 stores in 61 cities – so reaching subscribers will be easy. As we asked earlier, why is the Future group entering the telecom space right now? Are the sector’s hyper-competition, multi-SIMs and lowered ARPUs not sufficient to daunt new telcos? Apparently not.

#23 Himanshu Singh

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Posted 15 February 2010 - 09:48 PM

Well I hope Ambani learns something from Tatas..
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#24 srk006

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Posted 15 February 2010 - 10:17 PM

IMHO, there isn't much gain to the operator in having multiple brands for the same service. It may result in increase sales of SIM. But you have to share your revenue with the other partner, which can squeeze the operator to death in an already wafer-thin margin scenario.

#25 manishag

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Posted 16 February 2010 - 10:10 AM

even I am not in favor of MVNO.
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#26 vvinayakpai

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Posted 16 February 2010 - 11:24 AM

Well I hope Ambani learns something from Tatas..

Well in this case I really hope that the ambanis dont learn from the Tata's.

This, because, nowadays after the stupendous success of Docomo and the foray of Virgin into GSM in South India, it is a real pain in the neck to connect to any docomo mobile after 6PM. Especially if the number is an 8 series then the minimum number of attempts required are at least 20 to connect through once!!!!!!!!!!!!!!

I have tried from RCDMA, RGSM as well as BSNL and the problem persists.

I also tried the same when i was roaming in kerala. The same situation encountered!!!!!!!!!!!

#27 kesav

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Posted 21 June 2010 - 12:28 PM

Tata Teleservices, Future Group Launch T24 GSM Mobile Service
Andhra Pradesh is First Telecom Circle to ‘Go Live’

Strategic alliance brings the unique marketing concept of ‘Retailer-Telco Partnership’ to India—for the first time, ever
T24 offers innovative and first-of-its-kind value propositions to telecom customers in the country—‘Shop More, Talk More’ and ‘Talk More, Shop More’
New Brand T24 to have a pan-India presence in Financial Year 2010-11 itself

Hyderabad, 19 June 2010: Tata Teleservices Limited, the country’s youngest and fastest-growing pan-India dual-technology telecom operator, and Indian retail giant Future Group today announced the launch of mobile telephony services under the brand name T24 on the GSM platform. The exciting new service was commercially launched at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani in Hyderabad.
The companies had unveiled Brand T24 after signing a strategic alliance in February this year.

“This is a unique marketing alliance between a retailer and a telecom operator in India, and offers us direct access to millions of Future Group customers through its widespread retail presence across India,” Mr Anil Sardana said. “T24 stands for Talk 24, and was a natural choice of brand-name for us in this unique partnership, one that will provide customers with a dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’. The T24 mobile telephony service is yet another compelling offering from the House of Tatas, in keeping with Tata Teleservices Limited’s stated objective of constantly innovating to redefine the telecom experience in the country,” he added.

“Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking, and talk-time benefits each time they shop,” Mr Kishore Biyani, Group Chief Executive Officer of Future Group, said. “We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores,” he added.

The T24 tariff plans will reflect the competitive per-second rates being offered for pre-paid customers on Tata Teleservices Limited’s GSM network. In addition, customers will be rewarded with free talk-time for every purchase above Rs 500 made at Future Group shopping outlets. For example, a T24 customer buying products worth Rs 2,501 at Pantaloons or EZone will stand to gain 50 minutes of free talk-time. Also, a customer spending Rs 1,501 in Big Bazaar will gain 90 minutes of free talk-time for every purchase. In keeping with TTSL’s constant innovation, plans will keep evolving to offer ever-more attractive options to the customer.
The T24 mobile telephony service will be sold through Future Group’s extensive retail footprint across the country, beginning with Andhra Pradesh. It will be progressively rolled out across the country in the next couple of months, through Future Group’s retail networks in over 75 cities and 65 rural destinations. Customers visiting Future Group retail chains like Pantaloons, Big Bazaar, Central, Brand Factory, EZone, Home Town and Aadhar, among others, will be offered this exclusive mobile connection and tariff plan, wherein they can win free talk-time based on their purchase of at these stores. Every time they spend on buying talk-time, customers will be rewarded with special deals and promotions at the retail outlets. Future Group retail chains attracted over 200 million customer footfalls in 2009.


source :: http://press-release...-andhra-pradesh

HomePage
http://www.t24mobile.com/index.html

Edited by kesav, 21 June 2010 - 12:35 PM.


#28 parin

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Posted 21 June 2010 - 12:34 PM

Badhiya Hai Kishare jI

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#29 Maulik.Parekh

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Posted 21 June 2010 - 01:03 PM

AFAIK, Tata network is the most congestion free network & to use their empty network they are partnering with others so as to remove operational costs at least !!!
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#30 kesav

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Posted 29 June 2010 - 10:31 AM

Dear Admins,
Kindly change the topic name since Big Bazaar and TATA partnership is not MVNO. Franchise agreement.
MVNO is still not allowed in India.




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