Reliance Infocomm Flags Off India's Largest Retail

[Bhuppy 0]

With a sharp focus on customer care, Reliance Infocomm today announced the launch of its WebWorldExpress (WWE) chain of 1,160 stores across 680 cities, the largest, exclusive retail network from by a single telecom operator in the country.

These WWE's will be supplemented by the existing 240 Reliance Web World stores in operation across 110 cities, which already have customer care centers thus taking the total customer care experience to new heights.

"WebWorld Express is the first serious attempt at complete customer lifecycle management in the country," said K P Nanavaty, COO of Reliance Infocomm. "Considering the importance that an Indian consumer attaches for a touch-and-feel experience, this retail initiative by Reliance Infocomm is set to provide the mobile user with an altogether new service experience in this digital age."

"Through these stores, we will handhold the customer for all telecommunication needs throughout the customer' life span with Reliance Infocomm. WWE's will serve the customer literally at his/her doorstep - from updating with product and service related information, to even facilitating with speedy bill payments," Nanavaty added.

The location of each store is meticulously planned in a manner to ensure that a customer does not have to commute more than two km to visit the nearest WWE one-stop shop. Over 8,000 personnel, trained and certified by the company for the purpose will manage these stores.

Ajay Baijal, Group Head, Channel Business (Wireless) at Reliance Infocomm said: " The WWE model ensures personalized relationship building with a small, manageable customer base with each shop serving as a hub to ensure an enhanced customer value and experience. With a standard look-and-feel, these stores go beyond, also selling handsets and accessories, and ensuring bills personalized billing services."

All WWEs and WebWorlds are linked through the company's wireless Internet connectivity for instant coordination. The chain of stores will be centrally monitored from Reliance Infocomm headquarters at Dhirubhai Ambani Knowledge City (DAKC), Navi Mumbai. A national center for monitoring the stores' functioning is also being set up at DAKC on the lines of the much-acclaimed National Network Operations Centre that monitors the company's for its wireline and wireless network throughout the country.

[Basant 0]

In last two years we have seen reliance launching several marketing models:each ending up in fig failure.

first they started with dhirubhai entrepreneurs:abandoned them midway.

Next came marketing agents and 501 scheme: another failure

RWW : Useless for they are powerless and can not take care of customers problems.

Now WWE which seem to be frnachise model: The release says ' WWE would be monitored from DKAC": Means once again all powers centralised at DAKC.

It is time Reliance Infocomm should stop experimenting and stick to business basics.

[linuxguy 0]

I hate the franchisee model. They are worthless. Look at NIIT! What happened to it after it also went in for the franchisee model?!

[Chirag 5]

U bet! I've had a personal exp wid NIIT's franchisee in Mumbai. They've already paid up for an Advt in our VOW but its more than a month that they haven't yet sent the Advt Material! :'(

Anyways, speaking of these Franchisees, if there are any Mngmt Grads here, dont know but have u'll read a book called NO LOGO ??

In that it explains that a franchisee model or more retail outlets may not bring in better or more revenue at each individual outlet, but overall they bring in huge(HUGE) revenue for the company! U must read to know wht i mean to say!