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KumaarShah

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Posts posted by KumaarShah


  1. No bluetooth, no external memory, no video camera, no mp3 player, no sms on call reject. etc., so not worth 8750.

    Though voice commands are extremely good. and driving mode also is good. the display also is very good at 262k colours and the screen is slightly bigger than the usual new models of LG 128 x 160 in place of the usual 128 x 128.

    No idea of the user memory available internally. LG may claim 128MB or even higher, but the allocation will not be known and user may not get full memory optimisation. for eg. The SMS capacity is around 120 SMSs. A Nokia with only 4MB can store 1000 SMS because each SMS is around 160 bytes or even if you consider each SMS as 250 bytes, the storage required is only 250 x 1000 = 250000 bytes which is about 250 KB only. Whereas in LG you will get only 120 SMS capacity which means 120 x 160 = 19200 bytes ie 2KB only.

    And in 6230 they say the internal memory is 128MB - where is that memory and what is the allocation??? any one has any info on this please???

    Thanks


  2. i fully agree with praveen252. well documented flaws of 6230. To that list,I should add my problems also.

    There is signal sensitivity problem in 6230. That is, when you make or receive calls, the signals are poor or drop and hence your voice clarity becomes poor and sometimes, the calls drop and you have to redial again and waste money.

    LG has acknowledged this flaw and even offered to give me RD6500 or any other LG mobile as replacement. I have still not made up my mind on this because I have invested on the miniSd card and also data cables and these are of no use in 6500.

    more on this is available in the following topic: -

    http://www.rimweb.in/forums/index.php?showtopic=6602


  3. @king,

    I have two prepaid mobiles and two postpaid mobiles, apart from two postpaid FWPs also.

    What I have referred to here is of prepaid only as I am fully aware that these call management services are blocked by reliance only in prepaid and not in postpaid.

    However even for postpaid, there is some disruption in CW services - ie previously the time for CW was 30 secs and now the time has reduced to 10 or 12 secs only. By that time (10 or 12 secs), the caller who is waiting will hear the disconnect tone and get disconnected.

    On both my prepaids, CW is working fine even today.


  4. no use wasting time sending such noble thoughts to CMO or elsewhere. You will always get a reply that " your valuable views have been forwarded to the relevant department and your valuable ideas and views will be implemented if in the best interests of company and customer"

    And after that, everything will be as usual and no news at all from their side.


  5. Makeover matrix

    Business Standard

    May '30,2006

    The litmus test of Reliance Anil Dhirubhai Ambani group's rebranding is not just the immediate success of how the external changes are perceived, but in how well it can transform its very corporate character.

    Four months ago, Anil Ambani hired AC Nielsen, the market research agency, with a mandate to conduct research on how stakeholders and customers responded to the Reliance brand.

    The agency interviewed over 2,100 respondents, including company shareholders, professionals, general public and trade partners across 13 cities and came out with some interesting findings.

    First, the good news: the Reliance brand scored high on parameters such as size, speed, financial stability, performance, scale and promises delivered. That is expected and understandable.

    But the bad news was that it lagged behind in a host of other key attributes — it wasn’t seen as a very emotive, approachable or accessible, and youthful brand.

    The second issue according to the survey was even more serious: the brand recall of the existing logo was nothing to drive home about. Even though the respondents were familiar with Reliance and its association with the Ambanis, few remembered the punch line

    "Growth is Life".

    These findings have now formed the basis of one of the country's most ambitious and expensive brand makeovers, which will give an identity to the Reliance Anil Dhirubhai Ambani (ADA) group.

    Ambani's executives won't tell, but industry estimates suggest that in the next 12 months, the group will fork out over Rs 500 crore to Rs 700 crore to make an impression.

    This, despite the fact that under the partition agreement between the Ambani brothers, both sides can use the existing Reliance logo.

    Starting this week, the group will revamp signages in hundreds of Reliance Webworld retail outlets across the country, rework creatives for television and print, change the stationery and visiting cards of thousands of employees in various ADA companies and, of course, come out with an aggressive corporate campaign with a new punch line "Think Bigger", all across the country. The deadline for a complete roll out is expected to be in the next three months.

    That's surely ambitious. And to ensure that everything moves smoothly, the group has set up a 'brand council' consisting of marketing and brand professionals from various group companies as well as some senior executives of the group who have spearheaded the new brand identity.

    It has also taken external help. The group hired the US-based brand strategy outfit, Profit, with renowned brand guru David Aaker offering critical advice. And at the downstream level, it also hooked up with UK design house Landor (which also designed the “Indian” brand logo for Indian Airlines) to execute the design for the new logo.

    New realities

    So what necessitated the great brand identity makeover? After all, Reliance has been a solid brand, time-tested through the last three decades and has become a household name. The answer lies in the changing nature of Reliance ADA’s businesses.

    After the split, the Anil Ambani group now straddles businesses that are clearly focused on the customer and more at the retail level — mobile phones, power, financial services and insurance.

    The existing brand identity and logo was a powerful corporate brand conceived in a business scenario where the undivided group was largely into B2B businesses such as oil and gas and petrochemicals.

    But with the group split, it was felt that the nature of Reliance ADA’s businesses demanded a more customer-friendly approach and also a brand identity which could relate more to people and at the grassroots level.

    "The research clearly showed that we needed a brand identity which addresses the customer more closely than the existing brand offerings. The new brand identity had to be more youthful, approachable and emotive," says Yogendra Vashisht, head of branding, Reliance Energy and a key member of the brand council.

    Of course, there were crucial challenges in drawing out the makeover. These emanated from the nature of the group's business as well as the diverse nature of its customers.

    Further, it was a fact that the split in the family had created confusion in the minds of customers. For instance, unlike an Airtel, which is only in the telecom business, or a Hindustan Lever in FMCG products, Reliance ADA straddles diverse businesses.

    So a niche brand identity relating to the attributes of one business was not workable. Two, the customer base is also diverse from high-end corporates who use leased lines, for instance, in Reliance Infocomm, to the rural masses which uses its mobile services.

    So, a brand identity which would address a niche segment of the market (such as Hutch, which largely focuses on the upper and middle end of the market) was again ruled out.

    Third, in most of the businesses that it straddles, chances are that there would be a large segment of customers who would be common. Many of them probably use a Reliance phone, buy power from Reliance Energy and invest in Reliance mutual funds.

    "We realised that we needed to create a monolithic brand identity, which would synergise all the group companies together. The message is that you can get a range of services and you need not go to anyone else for them," says Ajay Kakar, head of branding in Reliance Capital and a member of the brand council.

    Lastly, the group was well aware that there could be the possibility of confusion in the minds of people after the split. Even though, both the groups can use the same logo, the problem could be on how customers would identify which company belongs to which of the Ambani brothers.

    So, it was felt that there was a need to create a distinct identity even while using the same name 'Reliance'. And that, it needed to break the clutter of existing and competing brands that were already there in the market.

    Execution challenges

    Kakar gives one example of the complexity of the challenge: while choosing the colour of the logo, there was need to ensure that it didn't reflect a snooty corporate attitude addressing only a niche market segment.

    But at the same time, it was not possible to choose loud colours that would not appeal to them at all. The answer, in this instance, was found after about 50 to 60 meetings of the brand council: create a brand identity that has universal attributes rather than specific to any business and make it simple and contemporary.

    So a red arrow was conceived which conveys a group that is fast-forward, has clear targets and a lot of potential for expansion.

    The symbolism, insiders say, makes immense sense, because all the businesses in the Reliance ADA group are like startups with tremendous growth potential. The elongated A also represents Anil Ambani as distinct from his brother's (Mukesh Ambani) group.

    To cut the clutter and make the brand identity more approachable and youthful, experts used both a combination of upper as well as lower case in the font.

    Argues Vashisht, "Most old companies have a consistent font, which is reflective of formality and a hierarchical organisation. We wanted to break that by saying we will not have any set pattern and use both upper and lower case fonts. This makes us look more approachable and, of course, youthful."

    The group also took an important decision that the colour code and the logo style would be common across all companies. Till now, different companies used different colour codes.

    For instance, Infocomm had green, Reliance Capital used orange and blue, and Reliance Energy had orange colour codes. As a benchmark, the brand managers studied the GE model, which also has diverse businesses but with a monolith brand.

    However, it does allow group companies to choose different colours a formula that Ambani's managers decided not to follow. The reason, says Kakar, is, "We concluded that a monolith model with a single look and feel would work much better for our group rather than the GE model."

    Even the colour combination of blue and red was perceived with care. "Blue represents calm and serenity, while red represents passion and are universal colours that appeal across segments," says Vashisht.

    But how do experts and competitors see the new brand identity makeover work? Says Preet Bedi, president of Rediffusion DY & R, "A logo change is always an external manifestation of an internal change in a group's DNA. You need at least two to three years before you can really judge whether it is working."

    Others are less charitable: "Reliance was earlier a zamindari brand, powerful and strong; now it is trying to become a consumer brand. Such a strategy will only work if it is matched by differentiation in quality of service. If brands could be built by changing the logo, everyone would do the same."

    Adds another brand watcher, "It has a B2B psyche, and a mere brand makeover will not do the trick. They need to change organisationally to establish a long-term relationship rather than a transactional relationship with customers."

    There are other close Ambani watchers who, however, have a different view. They aver that more than being a brand trying to get close to its customers, the rebranding is an attempt by Anil Ambani to emerge from the shadows of his brother Mukesh.

    Says a senior executive of a competitive company, "They might talk about stakeholders, but the logo is an attempt by Anil Ambani to consolidate his name and create an imprint on his organisation after being in the shadows. It is more personal."

    Whatever the reasons, the jury is still out on one of the most ambitious brand identity makeovers. And its success will depend not just on the external manifestation, but also its very ethos: importantly, on how quickly Anil Ambani and his team can make an organisational transformation from a traditionally manufacturing and commodity giant to a customer-friendly and services-focused conglomerate.


  6. what exactly is your query? is it for tariffs or for address proof? as far as the first is concerned, there is no change in tariffs. and for the adress proof, well you have to decide yourself. but i fail to understand your exact problem. can you be a little more clear on this??


  7. TATA HAS INTRODUCED COLOUR VIDEO LG HANDSET FLIP ONE FOR 1999rs ONLY ??????????

    I think it is on EMIs and not outright, though not very sure at the moment. will check tatas site and post later.

    Just now checked tatas site, which says 150 pm for 18 months extra, so it is only down payment and not fullpayment of 1999. The link is as follows: -

    http://www.tataindicom.com/promotions/prom...ieveitornot.asp

    Cheeeeeeers and Enjooooooy.


  8. @amtrag,

    They did'nt forget to give option of call reject...this option is not there in a landline phone, so it is not given in fwp. Anyway, there's already a topic running that has discussed this issue.

    The point here is not forgetfullness or otherwise.

    Reliance and Tata both are promoting these FWPs are "much more than an ordinary landline". Hence the call reject feature if incorporated would have made the FWP a mobile except for the form factor.

    I hope LG/ Reliance/TATA does something about this feature and also about the irritating call connect and disconnect alert in 350R and maybe 400R.


  9. High hopes man you have got.

    Reliance will not be the first off the block. BSNL has already pipped them. They have started offering free incoming while roaming on their 325, 525 and One India plans for the period 1.5.6 to 30.6.6 as a part of the SUMMER VACATIONS plan.

    And TATA Indicom already is offering Free Incoming while Roaming at Rs 150 pm for all plans.

    Reliance will have to intoduce it sooner or later but they will in reality mess it up by imposing stiff conditions like limited usage etc... as they have done for ONNET packs.

    Enjoy....


  10. Dear Nilesh,

    You can only dream about all these handsets for they will never see the light of the day at least for another 5 years. By that time,they will have become obsolete. In any case, the VX9800 is surely a deadly model with almost all features that one can aspire for.

    Reliance will also strip the phone completely before it comes to the markets. And it will be useless model as in the case of my 6230.

    And yes, the LG Upcoming models are of GSM and not CDMA series.

    Thanks for providing the links.

    << This hanset has been lanuched and is being discussed here now. Closing topic. >>


  11. Hi All,

    I have a 6230 with me since 24th Jan.'06.

    My 6230 has signal sensitivity problems due to which there are frequent call drops and SMS "Not Sent" errors. This apart, the voice clarity was also bad - both i/c and o/g.

    Has anyone else encountered these problems? The Network Engineer who came to visit me has informed me that there are at least six such complaints in Chennai itself for this model.

    Reliance and LG replaced this 6230 with another 6230 on 1st May 2006.

    Now this new handset also has developed the same set of problems described above. On complaint with LG and Reliance, they have offered to give replacement with any other LG handset of my choice.

    Now begins my problems: -

    1. no other single LG h/s has MP3, Voice, Video camera etc.

    2. LMS also is not available. SMS on call reject also not available.

    3. no external memory available in other h/s.

    So what should I do?

    I have been given time till 5PM today to exercise my choice. I asked them for a couple of days time, hopefully I can make them wait.

    Can anyone please help me urgently with a h/s choice? Should I wait for newer handsets like 6330, 6500 etc?

    Thanks in advance.

    Note for admins, please move this post to the correct topic, if necessary.

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