Rcom Initiates Event For To Boost Brand Image

[Honest 836]

RCom initiates event for to boost brand image

27 Jun, 2008, 2255 hrs IST, PTI

LUCKNOW: Anil Ambani group company Reliance Communications on Friday kick-started an event giving platform to record seekers, in an attempt to strengthen company's brand identity in the region.

Accordingly, a person would be able to talk continuously for 60 hours and register his name in the Limca Book of Records.

Professional memory trainer Pawan Srivastava, holding four records in Limca Book , is participating in the event, CEO Reliance Communications, UP East, Saleem Haq told reporters here.

Srivastava had entered the Guiness book of world records for dibbling a basketball continuously for 56 hours and 26 minutes.

Besides, the other topics which would form the main theme of the talk show include current issues, how to make life better, work capacity improvement, solutions to problems etc. "Its a rare and unique opportunity to strengthen the brand identity," said Haq.

The nature of the event is also synchronous to the company's current campaign "Aseemit Batein" (Unlimited talk), he said adding that it would also be a test of voice clarity, network and connectivity.

Observers of Limca Book of Records has been appointed to oversee the affairs at the event, Haq added.

[vmsanghrajka 0]

Yeah! They really need to boost their brand image.. I think, Reliance is much better than Airtel on all parameters except their brand image.. Its lil late to wake up.. But anyways nice call

[raccoon 53]

...And these gimmicks are supposed to boost brand image??? ??? ???

[@ksh@T 20]

hey sadikk apne plan ka kya hua . .that call confrencing chain! we can also do it! . . .and we can get some $$ form rim too!