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E-charge Launches Windows-enabled Phones

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E-charge launches Windows-enabled phones

November 15, 2004 20:24 IST

Rediff.com

Australian solutions major E-charge on Monday launched the smallest Windows -enabled mobile device in India, and announced an investment of Rs 60 crore (Rs 600 million) to launch a wide range of high end GSM and CDMA compatible handsets over the next 12 months.

The Krome handsets include the advantages of MSN Messenger, Outlook Express, Internet Explorer, organiser, camera and Windows Media Player, a press release said, adding the company was targeting sales of up to 100,000 units in the next one year.

The Krome iq700 is priced at Rs 26,999. The iq700 is bundled with the Repligo software worth Rs 1,000 with the handset that enables the user to view all Microsoft documents. The company has introduced a special introductory offer under which every purchase of Krome iq700 will carry a free bluetooth headset worth Rs 3,000.

The handset offers customers the facility to connect online and continue their daily activities. It combines the power and familiarity of a PC with the form factor of a pocket-sized mobile phone.

Priced between Rs 17,499 and Rs 35,999, the four new devices will be sold under the name of iq200, iq700, Krome navigator F1, and Krome navigator F2 CDMA.

"The full Krome range will be specifically targeted at the corporate users, and be promoted through a focused communication campaign in India. Krome will be available to customers through a network of 1,000 distributors and retail outlets," Karan Narula, CEO of Mercantile Pacific group, said.

E-charge is a subsidiary of the Mercantile Pacific group, which is one of the largest distributors of mobile handsets in Australia.

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