Veer-zaara Ring In Love Calls In Rim

[coolkushi 0]

Veer-Zaara ring in love calls in RIM this Diwali

- Reliance Infocomm and Yash Raj Films tie-up for unlimited Gift of Love' Contest

- A perfect opportunity for love birds to meet Shahrukh Khan & Preity Zinta in person

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai, November 11, 2004

This Diwali, Reliance Infocomm brings a one-of-a-kind experience for its subscribers. Reliance IndiaMobile subscribers can expect to receive calls from Veer (Shahrukh) Pratap Singh and Zaara (Preity) Hayaat Khan - the latest Bollywood love story duo of the soon to be released Bollywood romance Veer-Zaara - asking for their expression of true love.

The company has devised a unique 'Contest of Love' in which Reliance IndiaMobile (RIM) subscribers can SMS their love messages to 1234 and the sender of the best message stands to win an all expense paid trip to meet Shahrukh Khan and Preity Zinta in person in Mumbai. In fact, there will be one winner from each of the 13 circles who get a chance to travel to Mumbai to meet their love icons Veer-Zaara, and about 250 others who stand to win consolation prizes of music CDs of Veer-Zaara.

"We take great pleasure in announcing the tie-up with this year's biggest Bollywood entertainer Veer-Zaara, another mega production brought to Indian film lovers after almost four years by Yash Chopra. We thank Yashji for showing his faith in Reliance IndiaMobile SHOWTIME the innovative technology platform provided by Reliance Infocomm, aided by all India reach through its over 9 million mobile customer base. This is an excellent platform to unveil new products," says Kamal Nanavaty - COO, Reliance Infocomm Wireless Business.

Special 'Veer-Zaara Gift of Love' package designed especially for lovebirds is also on offer as part of this 360 degree promotion, in partnership with Samsung, wherein RIM prepaid subscription of Samsung Slim with Rs. 440 Recharge Voucher that allows unlimited talk between RIM to RIM phones within the circle / city. An ideal gift for a loved one to indulge in unlimited conversation.

Reliance Infocomm has tied-up with Yash Chopra's latest Bollywood entertainer Veer-Zaara as part of its 'Reliance IndiaMobile SHOWTIME' platform for film promotions which provides a 360 degree promotion through various media. The content of this movie was released on Movie Zone of the R World suite of data applications exclusively for RIM subscribers. The content includes Trailers, Wall Papers of the stars, Poll, Plot and a contest that provides an opportunity for participants to win prizes including music cassettes / CDs and movie tickets.

Recently conducted research has indicated that all the participants of SHOWTIME are delighted with the 1-on-1 association provided with their favourite Bollywood films and actors. In the recent past, RIM customers have met with Hrithik Roshan, Priety Zinta, Sanjay Dutt, Amitabh Bachchan, Priyanka Chopra, Abhishek Bachchan, John Abraham, Esha Deol, Rimii Sen, Uday Chopra, Mahesh Bhatt and Shabana Azmi, among others. Two RIM subscribers also got an opportunity to go up on stage and present the R World RIM Popular Film of the year award at the first prestigious Apsara Awards.

Over the last 10 months, Reliance IndiaMobile has been able to identify and associate with some major box office hits like Koi Mil Gaya, Kal Ho Na Ho, Munnabhai MBBS, Khakee, Mujhase Shaadi Karogi, Dhoom, Tumsa Nahi Dekha and Morning Raga. Besides these, there have been successful tie-ups with regional movies like Waarish in Bengali, Virumandi in Tamil, Gharshana in Telugu and Bisi Bisi in Kannada.

Reliance Infocomm Ltd., a Reliance group company, is India's largest mobile service provider with over 9 million customers. Reliance Infocomm has established a pan-India, high-capacity, integrated (wireless and wireline) and convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain - infrastructure, services for enterprises and individuals, applications and consulting. The Reliance Group, founded by Shri Dhirubhai H. Ambani (1932-2002), is India's largest business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion) and exports of Rs 15,900 crore (US$ 3.6 billion).

[hyper 0]

any one got veer zara ring tones???

[rim-matrix 0]

any one got veer zara ring tones???

19269[/snapback]

yupp... i am also looking for one...

[Vishal Gupta 4]

I saw a banner today in my city, containing a message from Reliance:

send SMS VZ to 1234 for veerjara ringtone!

guys! i don't hv RIM, so pls check out that this is working or not?

[rahulmalik_81 1]

i checked it out its not for a ringtone but its a kind of Veer Zara Contest to meet Veer and Zaara in person