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dkaile

Just Thinking...

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We Are Cheaters But

We Don't Cheat Humanity!

...We Hate To Study But

We Love Technology!

We Flirt With The Flirts But

We Love The Lovers!

World Can't Change Us But

We Can Change The World!

We Don't Have Books In Hands But

We Have Revolutionary Ideas In Mind!

We Are The Rarest Common Race On Earth!

Meet Us,

WE ARE THE "ANDROIDIANS"

(forwarded from Sadikk's Buzz... Thanks Sadikk)

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Everything s great only the word cheaters is what i hate,confused.gif

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^

We cheat Death; We cheat Negativity; We cheat ourselves....

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We cheat Death; We cheat Negativity; We cheat ourselves....

very well said... so true... :clap:

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We cheat Death; We cheat Negativity; We cheat ourselves....

That is very positive. I love it

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Good one there :)

It rings similar notes with the recent Blackberry ad - Love What You Do, Do What You Love

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well I cheated n copied this to my facebook....hope you dont mind, in case you do , i ll take it down....

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1.5L ex showroom - The 2011 Honda CBR250R

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Good one.. now invite HM and.. BRING IT ON... lol...

One of the most heated mixed with emotions and practicality status updates and debate..

I am seriously giving it a thought to open website where we just debate about OSs, Future road maps, Applications and Dev support of all big OSs..

What say DK?

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^

I'm game always... but not to the level of Bheja Fry as happened in that Buzz...

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My Blackberry is not working - Hilarious....

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Trust the Brits to Deliver the Punches perfectly...Good One... :rofl_200:

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I'm game always... but not to the level of Bheja Fry as happened in that Buzz...

Won't it be Better to Call Educated Bheja Fries "CHATUR" of 3 Idiots... :Riendo:

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'Buy & tell' gets a fillip in the online world

NEW DELHI: Status has acquired a new meaning. It is no longer the social standing you are talking about but your current state of mind or the latest acquisition you have made.

Marketers are loving the free publicity as consumers go ga-ga about their new car, latest phone or a trendy accessory on social media—Facebook, Orkut, Twitter, blogs, et al.

"Most often what we buy is for others, and not for ourselves," says brand guru Harish Bijoor, citing social psychologist Leon Festinger's 'Theory of Cognitive Dissonance' which explicitly reasons this behaviour. The theory, in a nutshell, states that one would always like to maintain a certain consistency between one's beliefs and actions. So when you buy something, you crave for a positive feedback to reaffirm that you made a right choice.

Usually there is a tendency among people to exhibit such behaviour among their core peer group and family as there is a need to belong to the group. But this behaviour has increased over the last few years with product launches becoming more publicly explicit, a bigger brand line up on the shelf, and a steady rise in incomes. Moreover, with more overt modes to express—blogs, networking sites and text messages, the canvas of communication has become more colourful.

"It's about the kick one gets in sharing one's excitement with a large audience," says Ashish Alwar, a marketing executive in Delhi who did not want his company to be named. "On my Facebook account, for instance, through a single post I was able to tell 500 'friends' about the new Volkswagen Vento I acquired the other day. Most responded with congratulatory messages."

Psychologists disagree. They call it a feeling of 'upmanship' stemming from one's low self-image. "Most people don't have a positive self-image. They are governed by what others think of them and these thoughts are manifested through such expressions," says senior consultant psychiatrist Dr Sanjay Chugh. It is this lot which seeks acceptance on a public platform.

The 'buy-and-tell' behaviour is also more visible in certain product categories as compared to the rest. Professor Abraham Koshy, marketing professor at IIM Ahmedabad outlines it this way: "Products such as watches, garments, perfumes, jewellery and automobiles are self-expressive products where people have a tendency to talk more about their purchases. Then there is the social networking medium through which people want to show their understanding of the environment by telling others about it."

Social media helps in creating enough curiosity among people to go ahead and purchase what their friends bought. Of course, people express on such mediums for reasons other than just generating awareness! "The insecurity makes people flaunt what they buy and get many followers in the process. It starts with peer groups, moves on to elders and can even go down to youngsters," adds Bijoor.

The 'tell-all tales' also depend on how much a person is involved in the purchase decision and their interest level in that specific product. "Areas where one would spend more of their time and energy like a phone, spa, gym or purchasing shoes will be discussed more. People discuss things that they feel strongly about and in which they have been personally involved. Also a lot of buzz is generated through the networking sites so that helps," asserts Tarun Sharma, country head of Swiss watch brand Jaeger-LeCoultre.

In fact, this type of telling behaviour comes more to the fore in the case of high-value luxury products.

Source:Economic Times

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The tri-colour is flying high outside my house since today morning. Unfurl your own national flag tomorrow... Jai HIND...

Edited by dkaile

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