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The Matrimonial Goes Mobile With Rim

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The Matrimonial goes mobile with RIM

DAKC (Dhirubhai Ambani Knowledge City), Navi Mumbai. April 28, 2004

Matrimonials, those perennially-sought after match-maker columns, have gone mobile, crowning an evolutionary process that began by word-of-mouth style and graduating to palm leaves to print medium and then on to online, coalescing families, clans and customs - and disrupting a few - in its protracted treck.

Reliance IndiaMobile phones will now facilitate match-making through R World on its mobile phones in the most convenient way. Reliance Infocomm has tied-up with Shaadi.com and Matricorp.com to launch 'Matrimonial Classifieds' available to its over 6 million customers. Those seeking an alliance can now advertise or search for the right match with a simple flick of a mobile key in R World.

"In today's fast paced life, and a wide geographic spread of relations, individuals and parents often struggle hard to find a good partner for themselves or their sons or daughters. Matrimonial services through mobile will eliminate distances and help people in their search for suitable life partners. With the convenience of R World on our phones we expect Matrimonial Classifieds to be a huge success," says Mr. Mahesh Prasad, President, Application & Solutions Group.

The Matrimonial Classifieds application is one of a suite of 'Classifieds' services that enables the user to post and search for various types of listings directly from the RIM handset. The user need not register to avail these services.

Says Anupam Mittal, President and CEO of People Group (which owns Shaadi.com), "This is a Shaadi of two leaders in new media - Reliance Infocomm in wireless and Shaadi.com in internet matchmaking. The alliance leverages strengths of the two trailblazers and brings to customers a matrimonial service which connects Reliance Infocomm's 6 million users with Shaadi.com's 1.5 million members."

An easy navigation of R world menu will help RIM customers to advertise their profile or search by various criteria such assuch as Religion, Language, City STD Code, Age, Education, Occupation, Annual Income, Height, , About Myself, My Preferred Partner and a whole lot more. Once a person has expressed interest, the service notifies the lister and the lister has the facility to contact the sender.

About CLASSIFIED

Reliance Infocomm has launched a unique, first of its kind service on R World, called 'Classifieds' for Reliance IndiaMobile subscribers, which will offer numerous types of classified services that will touch every walk of life.

'Classifieds' will offer an opportunity to directly post an ad from RIM phones in various categories that will be supported with a built in messaging client to manage communication between advertiser and the respondent..

In the first phase, 'Classifieds' will sport Matrimonial, which will be followed by Job search, Automobile buy & sell, Real estate deals, Yellow Pages and Used items such as electronics, furniture, books. The Classified services will be available on all our java enabled, multimedia phones for both post paid andthe prepaid customers.

With over hundred data applications, the Java-based R World has become a treasure house of knowledge, information, entertainment and commerce - unique to any wireless service in India. R World offers a wide range of multimedia applications including news updates in eight languages, high quality video streaming, downloadable multilingual ring tones, seasonal updates including election updates, festival specials, city & TV guides, exam results, astrology, banking and stock prices. Designed for better productivity, convenience and infotainment, R World continuously launches new and contemporary applications.

Reliance Infocomm Ltd., a Reliance group company, is India's largest mobile service provider with over 7 million subscribers. Reliance Infocomm has established a pan-India, high capacity, integrated (wireless and wireline) and convergent (voice, data and video) digital network, to offer services spanning the entire Infocomm value chain - infrastructure, services for enterprises and individuals, applications and consulting.

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Too many press releases these days! But y is all this not showing up on the mobile phones? I Could find neither this, nor auctions on R-World as yet!

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This would require them to have a large database and the fact that their billin database is not yet strong thousands of mismatches late cycles... B) Well we'll see all this on our phones some day just hope we live that long :P

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Its ok until they find a 20 year old male match for a 30 year gal :P

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Much more things are going to be rolled out. No other operator in India took this much initiative. Mobile can be used much more than for mere talking.

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....and now it's gone with the wind!!!

Any idea when will it return?

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Have anyone ever tried "Find A Friend" for a female one :help: I could never find one@#$%!

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correct!

i believe cause no one's aware about that as if now and it's not yet become much popular. me thinks it will take some time to become famous.

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