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http://www.thehindubusinessline.com/2010/01/08/stories/2010010853280400.htm Mr Kishore Biyani is getting ready to unleash his mobile services. The business model is likely to be based on the MVNO platform( Mobile Virtual Network Operator) platform whereby a mobile operator does not own its own spectrum and usually does not have its own network infrastructure. Instead, MVNOs have business arrangements with traditional mobile operators to buy minutes of use (MOU) for sale to their own customers. ``We should be ready with the telecom services within the next six to eight weeks,'' stated Mr Kishore Biyani, Chairman of the Future Group. It was at the IRF (India Retail Forum) last year that Mr Biyani had disclosed his plans to enter the telecom space with plans of making Rs 1000 crore on the project. Currently, the telecom project is being handled by Mr Biyani himself and the services are now on the threshold of being launched soon through his retail outlets. “There are many thoughts on generating revenues, but it our telecom project which will be unleashed within a matter of weeks,'' added Mr. Biyani. Virgin Mobile model Currently it is the Virgin Mobile brand which has entered India through a franchise arrangement with Tata Teleservices. The Future Group is expected to be based on a business model similar to that of Virgin Mobile. According to sources, there will be SIM cards based on the GSM platform from the Tata DoCo o brand which will provide the back-end for the Future Group's foray into telecom. However, there are no plans to tap into the synergies which might exist in the hardware market considering the group already has a joint venture under Future Axiom Telecom which is into sourcing and wholesale distribution of mobile handsets. Hospitality plans The Future Group is also keen to enter the hospitality industry with its own chain of hotels. “It is just a thought at the moment and nothing has been formed up as yet,'' added Mr Biyani. Besides, the Future Group is also planning to upgrade its loyalty and direct marketing programmes. There would be new loyalty card which can be used across the group companies.

The first character (in TM, BA, RL, etc.) refers to Service Provider code (T - TATA, B - BSNL, R - Reliance) and the second character stands for Service area code (M - Mumbai, A - Andhra Pradesh, L - Kerala). The messages are sent through Bulk SMS providers through the operator's SMSC center. So this SPAM can certainly be tracked as TRAI made it compulsory in February 2009 that the approved Sender ID should be used for sending bulk messages. These are the directives given by TRAI: http://www.trai.gov.in/WriteReadData/trai/upload/Directives/131/direction10dec08.pdf (contains service provider code list and service area code list) From the FAQ of a bulk SMS provider... So it clearly states that the messages should be sent only to those who have subscribed to receive it. Messages like these clearly violate them.

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